Study the MSc in Digital Marketing at GCU

"GCU is unique not only in its ability to inspire and teach its students but to do so in a way that prepares them for industry to the benefit of themselves and their future employer."

Steven Sharp, Director of Marketing, Marks & Spencer UK

"96.2% graduate employment rate"

(DLHE, 2012)

    Work in the dynamic digital marketplace

Our innovative and dynamic MSc Digital Marketing embraces advances in today’s digital marketplace while providing you with a solid grounding in marketing management and strategy.

By the end of this programme you will have an in-depth understanding of the role of digital in marketing and the tools and practices used to create marketing concepts, along with the creative technologies for the design and development of digital marketing campaigns.

You will be well prepared for a fast-paced career in digital marketing and leadership positions where you can make a significant and immediate impact.

    A course structure to meet today’s digital challenges

You will gain an understanding of key areas of digital marketing centring on consumer behaviour, marketing planning, branding and use of digital technologies. You will develop practical and creative skills including: email marketing, search engine optimisation, online PR and affiliate marketing, and maximising social media.

Course Modules

  • Consumer-Led Digital Marketing
  • Strategic Decisions in the Digital Marketplace
  • Digital Branding Design and Development
  • Global Strategy: Challenges and Choices
  • Personal and Professional Development
  • Contemporary Issues for Business and Society
  • Research Methods
  • Dissertation

    Outstanding career prospects

You will be well prepared for a fast-paced career in digital marketing and leadership positions where you can make a significant and immediate impact.

The programme will enhance your personal development; critical thinking skills, knowledge of contemporary and sustainable management practices and the personal and entrepreneurial abilities necessary to gain graduate employment in a domestic or international setting.