Study the MSc International Fashion Marketing at GCU

"The reason why I like it here so much is because it gives you a completely different learning experience. We often get people within the industry to come in and guest lecture. It makes you engage and really sets you up for a professional career"

Jessica Frost - MSc International Fashion Marketing,
Visual Operations Co-ordinator for Arcadia Group

    Glasgow: Hub for Fashion Creativity and Business

Scotland’s largest city is a thrilling hub of creativity, with a palpable energy to its Celtic tinged culture that ripples through the grand Georgian and Victorian streets. European City of Culture in 1990, Glasgow was propelled it into the spotlight and today the self-styled ‘Scotland with Style’ is emerging as one of Europe’s hottest zones for fashion creativity and development.

    A course structure designed for today’s fashion marketing industry

The programme develops an ability to analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Students are encouraged to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems. The programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing.

Course modules include

  • Consumer Led Fashion Marketing
  • Digital Fashion Branding and Delivery
  • Global Strategy; Challenges and Choices
  • Contemporary Issues for Business and Society
  • Personal and Professional Development

    Outstanding career prospects

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

    Study in Glasgow, Scotland

With a population of around five million, Scotland retains its own distinctive culture within the United Kingdom. A popular tourist destination, Scotland is famous around the world for its breath-taking Highlands scenery, tartan, whisky and friendly inhabitants.

With its exciting mix of culture, architecture, music, nightlife, shopping and sport, not to mention its friendly residents, Glasgow has everything you need. Accessible, affordable and multicultural, this is a great city for students from all backgrounds and cultures. Lonely Planet listed Glasgow as one of the top 10 cities in the world to visit.